Christian Estrosi, President of the Provence-Alpes-Côte d’Azur region, along with Maurice Lévy, Chairman and CEO of Publicis Groupe, and Stephen Kaufer, President & CEO of TripAdvisor, launched “French Merveilles,” an innovative promotional campaign conceived by the teams of Publicis Groupe.

Tuesday April 4, Christian Estrosi announced the international partnership to re-launch the tourism industry in this region. The concept surrounds reinforcing the beauty of Provence-Alpes-Côte d’Azur; which is home of incomparable wonders.  

If a trip to the Provence-Alpes-Côte d’Azur region is a part of your travel plans, keep an eye out for  “Je suis French Merveilles.” You can find this hashtag on many of its buildings - as well as on tourist offices and regional billboard spaces. They encourage you to post photos of the phrase alongside #FrenchMerveilles to help bring attention to the gorgeous region.

In conjunction with this campaign, Provence-Alpes-Côte d’Azur region has organized its first-ever international contest, “Ad Vitam French Merveilles.” This is an unique experience offering a lifetime of  wonder-filled, week-long visits to the region - for two. Lucky winners will take off to discover "A New Merveille" in the region each year. Potential experiences include exploring the perfume, the colors, the wineries, the ski slopes, even paragliding and other grand adventures throughout the region.

Interested in free trips for life to the coast of France? Thought so. Enter by August 31 for your chance to win!

Visit www.frenchmerveilles.com for full contest details.