Christian Estrosi, President of the Provence-Alpes-Côte d’Azur region, along with Maurice Lévy, Chairman and CEO of Publicis Groupe, and Stephen Kaufer, President & CEO of TripAdvisor, launched “French Merveilles,” an innovative promotional campaign conceived by the teams of Publicis Groupe.

Tuesday April 4, Christian Estrosi announced the international partnership to re-launch the tourism industry in this region. The concept surrounds reinforcing the beauty of Provence-Alpes-Côte d’Azur; which is home of incomparable wonders.